|
KMID : 1235020160100020011
|
|
Health Service Management Review
2016 Volume.10 No. 2 p.11 ~ p.18
|
|
|
Study on the Relation of Quality and Satisfaction as Buying Influence Level - Focus on B2B Market of Medical Instrument -
|
|
Hong Jae-Won
Moon Jae-Young
|
|
|
Abstract
|
|
|
Objectives: The objective of this paper is to find out how corporate and agency quality effect on user satisfaction as buying influence level in B2B market of medical instrument.
Methods: An empirical study is to analyze quality effect on user satisfaction by structural equation modeling. Data were collected from medical device user in hospital.
Results: The results of this study indicate that corporate and agency quality different effect on user satisfaction as buying influence level. Both of corporate product and service quality positive effect on agency quality and user satisfaction. And agency quality have partial mediation effect on relation between corporate quality and user satisfaction.
Conclusion: This study show to provide new perspective on quality manage system between corporate and agency to increase user satisfaction in medical device market.
|
|
|
KEYWORD
|
|
|
Medical device, Quality management, Organized purchaser, Satisfaction, Sales agent
|
|
|
FullTexts / Linksout information
|
|
|
|
|
|
Listed journal information
|
|
|
|